It’s a rather unassuming site for an Abbey Road-style photo activation. To the random observer, no good reason announces itself to explain why tourists from all over Canada and the U.S. would flock to the red-brick facade on Toronto’s bustling Queen Street to take ecstatic selfies beneath an oval sign that reads “Rivoli” in a scribbly font. The tourists keep showing up anyway. [Photo: PaulMcKinnon/Getty Images] While the combination restaurant/ pool hall/concert venue has...

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