How the Customer Interview Illuminates Innovation

Often our most painful experiences lead to our best lessons. Here's a story of an awkward moment that inspired one of the most widely used practices in modern innovative thinking. Steve Blank is the creator of the original Lean Startup methodology, a movement that started in the early 2000s and is now used by modern startups as well as established companies. At its core is the iterative development of products, where each iteration is highly informed by customer feedback. This iterative...