How to go beyond the cold call to supercharge your sales

B2B sales prospecting is a marathon, not a sprint. And you can’t successfully run a race without training first. Go beyond the cold call and supercharge your sales strategy with these helpful tips. Define an ideal buyer profile An important first step is to define your ideal buyer profile. Use your current client base to find patterns about your ideal buyer, like job title, industry, and revenue. The more precise the data, the easier it will be to find individuals who’re a good fit instead…...