How Tom Holland’s nonalcoholic beer brand is riding the sober wave

At a restaurant in lower Manhattan in mid-June, actor Tom Holland holds court with influencers and publicists. But the sheer number of beverage industry insiders means that he isn’t here to promote his upcoming return to the big screen as Spiderman. He’s talking up Bero—the nonalcholic beer brand he started in 2024, two years after the actor’s successful dry January sparked an interest in a sober lifestyle. Holland isn’t the only one opting for nonalcoholic options: approximately 30% of...