Inside Facebook’s early efforts to attack TV (FB, NFLX, GOOG)

Watch, Facebook's three-month-old hub for original shows, has yet to produce a commercial hit. The Facebook-funded shows that have been renewed for second seasons all share the same trend of initial spikes in viewership followed by steep declines. Facebook is judging the success of shows largely based on the repeat viewers who come back to watch subsequent episodes, rather than the sheer number of views the shows garner. Facebook is still on the hunt for hit shows and is green-lighting...