This is a story about Jonathan Ward's obsessive approach to industrial design. If you're an industrial designer, you'll recognize some parts of his process, and perhaps be envious of the parts you don't. If you're not an industrial designer, this story will show you how an experience or series of thoughts can be translated, through hard work and over time, into an extraordinary physical product. PRELUDE It's the 1920s, and an audacious American businessman named E.L. Cord wants to make...


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