Kohler is out with a new campaign celebrating its 150th anniversary and its latest smart toilet. Douglas Friedman has created a new TV spot that “reimagines” Kohler’s 1981 “Toilet In The Road” ad (portraying a toilet as a work of art). The new work, shot in Marfa, TX, showcases the Numi 2.0 Black Smart Toilet, Kohler’s most advanced smart toilet. “I was intrigued by how the Numi looks like a piece of art,” said Friedman. “It’s unusual and striking and you don’t know what it...
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