Lincoln Reveals New Electric Design Direction

At a press event earlier tonight Lincoln unveiled the Star, the striking concept electric vehicle they've been secretly working on. Why now? The company, which could have been counted nearly out of the game a decade ago, now has freshly-designed ICE models in their Aviator and Corsair, and has been on a sales tear of late: While all auto sales increased during the pandemic, at an average of 3.4% in 2021, Lincoln was up 7% and is actively scooping up new customers. To build on the...