Marketing All-Star: Lori Krauss

By any measure, Warby Parker has earned its status as archetypal D2C. How many “disruptors” startup business plans have somewhere in their pages “We propose to be the Warby Parker of X?” The decade-old brand didn’t just check every classic D2C box. Their longtime brand builder and CMO for much of that time, Lori Krauss, helped outline a lot of those boxes.  School buddies felt burned by the exorbitant price of eyewear, so they decided to undercut a monopolized industry with a...