Image:  It’s Valentine’s Day, and at colleges across the country, love is not in the air, but in students’ email inboxes. That’s because, for the 28th year, students will be able to participate in Datamatch, an online matchmaking service run by their peers. Individuals sign up by providing information on what they’re looking for—friends or lovers, someone similar to them or someone completely different—and answering a list of survey questions that change year to year about their...

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