McDonald's is de-emphasizing speed and value as the chain evolves. Typically, quick service and dirt-cheap prices are fast-food chains' biggest weapons. McDonald's sales have been soaring recently. McDonald's has changed its priorities — and it's paying off for the fast-food chain. For a long time, the end-all, be-all in the fast-food industry was a race to the bottom on value and speed. If menu items got too pricey, customers stopped showing up. Same for speed — there's a...
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