With lower costs to open a new digital vs. a physical location, brands like Google, Apple, Microsoft, Snapchat, Amazon, Chipotle, and hundreds more are investing heavily in “building” virtually within the Metaverse. Facebook's parent company, Meta, launched in May 2022 a project for the government of the South Korean capital city of Seoul. Metaverse Seoul is a prime example of public entrepreneurship in action. With a virtual experience of the mayor’s office and popular tourist sites in...
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