Microsoft's big bid for Gen Z

news from The Week - Business

Microsoft is not a major fixture in the lives of most Gen Z-ers. They might know it as the company that makes their Xbox video game console, or the programs they use to draft their essays or create charts for assignments. But this demographic — generally estimated to have been born between 1995 and 2015 — are too young to have struggled with overflowing Outlook inboxes at work, or sit through hour-long conference calls on Teams. They likely never owned a Windows phone or a Zune. Indeed,...


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