Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

You’ve found the wedding invitation of your dreams. The illustration is a delicate watercolor by an artist whose work you’d happily hang on your wall. There’s just one problem: the painting on the card is of a generic vineyard, and you want the actual barn in Vermont where you’re getting married. Commissioning the original artist to redo the work just for you would be prohibitively expensive—assuming they’d even take the job. So most customers do what they’ve always done: pick...