Inspiration can be a tricky beast in industrial design. It can be easy to fall into the trap of thinking that most design innovation has already happened, particularly when the project is a redesign of a pre-existing product. Most projects won't end up being a category game changer like the iPod or the Tesla. Oftentimes what we do as designers is evolution, not revolution. Experience working on many ID redesign projects has taught there is always room for improvement. The road to long-term...


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