Natalie Candrian Brings Emotional Depth to Sports Design by Letting Athletes' Stories Lead the Way

Natalie Candrian has had the opportunity to be involved in many of professional athletes' most pivotal career moments. She designed the "little black dress" Maria Sharapova wore in her first match when she became a US Open Champion. She also co-created the spike shoe worn by Allyson Felix in her historic 2020 Tokyo Olympics circuit, which led to her title of most decorated American Olympian. Despite these remarkable successes, Candrian is the first to admit that sports design wasn't her...