No, Wearing Red Doesn’t Make You Hotter

A few years ago, a quirky bit of science came out that made a big splash, perhaps thanks to its practical application potential: Your date would likely find you more attractive if you turned up wearing red. That was the suggestion behind one 2008 study, which showed that male undergraduates based in the United States consistently rated women with the color red in their photographs (either their clothes or the background) as substantially more attractive. And a 2010 study showed the same for...