Iams wants to use the cameras that nearly everyone has in their pockets to help reunite lost dogs with their owners. The company has launched a new app, NOSEiD, that uses your smartphone's camera to scan your dog's nose. If your dog is lost, the scan of its nose acts like a fingerprint, allowing someone to track the lost dog back to you. When a dog runs away or is lost, it can be a traumatic experience for humans and dogs alike. Of NOSEiD, Iams says, 'The app helps you capture your dog's...
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