Opinion: The new realities of social media

When it comes to social, brands often still chase the all-consuming, elusive pursuit of virality. While many people can’t even describe what that means, clients and social media managers spend a lot of time seeking, or asking their agencies to get them the next viral moment that will rival moments like the famous Oreo post that capitalized on the unexpected Super Bowl blackout, and was retweeted thousands of times, capturing the attention of millions of people, and thousands of social media...