Peacock’s new feature lets you sit courtside at the NBA All-Star Game

For decades, tuning into a sporting event at home involved watching a traditional broadcast on your TV. These days, however, many viewers aren’t just watching on their TV—they’ve got the game streaming right to their phones.  After more than two decades, NBC and the NBA have revived their partnership just in time to face this new challenge. In a media landscape where fans consume sports across traditional broadcasts, streaming platforms, and mobile devices, the question is no longer about...