"Pendulum Thinking": How Reimagining Design Roles Can Transform the Product Development Process

This article is part of a Series for Core77 called "Pendulum Thinking" by Tokyo-based design studio Takram—to learn more about the studio, read through our introductory interview with Director Yosuke Ushigome. A look into Takram's London HQ To put it simply: Pendulum Thinking overcomes the tension between design and engineering, speculative thinking and tangible concepts, future vision and real-world applications to result in robust, efficient, transformative product development. Over...