Personal Brand Special Report: 207 insights and ideas to grow your brand and career

In the summer of 2021, Eric Pacifici started living a double life.  By day, he was one of thousands of associates at Kirkland & Ellis, one of the largest corporate law firms in the world. Outside work hours, though, he was moonlighting on Twitter as @SMB_Attorney, an anonymous account where he shared the kind of legal insight behind real multimillion-to-billion-dollar merger and acquisition deals that one wouldn’t typically find outside a law firm’s deal room. There, he was one of...