Rebrand of Novo: A Brave Novo World for Small Businesses abduzeedo0608—22 Based in Miami, Novo is a digital checking account and financial technology platform that’s trusted by more than 180,000 U.S.- based small businesses. In 2022, the company rebranded for the first time since its launch less than four years ago. “Small business owners are incredibly resilient, brave people,” said Michael Rangel, CEO of Novo. “More often than not, they have...

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