Report: 83% of millennials want brands to align with them on values

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews. Editor’s note: This article is a re-run as part of our countdown of top stories from the past year. Younger demographics are changing the way marketers interact with consumers. For audiences […] The post Report: 83% of millennials want brands to align with them on values appeared first on PR Daily....