Retailers Need to Rethink Their Customers' Search (It's Not Just on Google)

Retail is undergoing a major change. This change has been on the horizon for years, but 2017 seems to be a tipping point for the industry. Retail stores are closing in record numbers. Week after week, major news outlets report on the trend, highlighting empty storefronts in vibrant neighborhoods like SoHo in New York City, and smaller crowds at shopping malls across the country. Last year, online retail totaled 10% of retail sales; in the next 24 months, it will surpass 15% of total...