Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Point of sale Brands are not just interacting with customers on social media anymore—they’re selling product. “Just this month, Hidden Valley seasoning packets took off on TikTok in a random ‘ranch pickles’ party. A TikTok user emptied a packet of the seasoning into a jar...
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