Soccer superstar Messi is bigger than ever thanks to Lowe’s 10-foot inflatable statue

Dozens of brands are using the 2026 FIFA World Cup as a chance to cash in on themed ads, products, and brand collaborations. But the home goods giant Lowe’s is doing something unique: debuting a 10-foot-tall inflatable of Lionel Messi for fans to put in their front yards. Lowe’s is running a series of activations for the world’s biggest soccer moment, all of which center on its limited-edition, $99 Messi inflatable, made in collaboration with Messi himself. The inflatable, which will...