This post is presented by the K-Show, the world's No.1 trade fair for the plastics and rubber industry. Visionary developments and groundbreaking innovations will again lead the industry into new dimensions at K 2022 in Düsseldorf, Germany. Chris Lefteri: You developed a CMF Design strategy from the ground up, with a new brand and one particularly focused in the digital/physical world. I am really interested in how you see plastics in this brand, but let's start with an easy one – can...

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