In 2021, newly relocated to San Francisco from New York City, Danielle Snyder went with her husband to her first Golden State Warriors game. She wasn’t a sports fan, really, and especially not a Bay Area sports fan. “I identify as a New Yorker,” she says. Having owned and run a fashion and jewelry brand called Dannijo with her sister, Jodie Snyder, since 2008, and looking around at the game merch, she thought to herself how unlikely she’d be to wear any of it. Over the course of the...
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