Steak ’n Shake, Cracker Barrel, and the most feared man in fast food

Last August, as the internet piled on Cracker Barrel over its new “modern” logo, something even stranger was unfolding at Steak ’n Shake. For one week, the chain’s X account didn’t try to sell a single burger. Instead, it attacked Cracker Barrel’s “destruction of shareholder value,” alongside other financial grievances. It sold $20 red MAGA-style hats bearing the words “Fire Cracker Barrel CEO,” and drew attention to a billboard near Cracker Barrel’s Nashville headquarters that Steak...