Welcome to Ad Age’s SXSW 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from Austin. You can sign up here to get updates delivered to your inbox. The power of small businesses on TikTok For TikTok, becoming an advertising powerhouse means showcasing what the app can do for small businesses. During the pandemic, plenty of small businesses took to TikTok to give customers more behind-the-scenes access, and in some cases, this led to a sales...
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