Tesla has always pursued a multi-car strategy. A core value is that those cars are Teslas and therefore must be beautiful. Customers have responded and Tesla has built a brand on aesthetics and technology. With Tesla struggling to overcome what CEO Elon Musk has described as "production hell" on its lower-priced Model 3 sedan — a meager 260 were built in the third quarter versus more 1,500 predicted — it's easy to think that Tesla is all about this car and only this car. But even...


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