Tesla CEO Elon Musk spends a lot of time on Twitter — as do his fans and critics.
That combination has made Tesla one of the most talked-about companies online.
A community known as $TSLAQ is betting on the company's death and have found much success in irritating the billionaire executive.
Business Insider spoke with a half-dozen outspoken Tesla fans — both bulls and bears — to piece together how Tesla garnered its fandom. They say the company is "perfect" for this kind of discussion.
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