The Case Against Empathy

The following is an excerpt from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s permission. I’ve had my fill of empathy. Or to be more specific, all the talk of empathy in recent years. Don’t get me wrong. I’m all for a human-centric approach to design, one that puts users first and attempts to understand how the world looks to them. But in design circles and many other fields,...