A four-month investigation by Business Insider chronicles the rise and fall of the movie-ticket-subscription startup MoviePass.
We tell the story of cofounder Stacy Spikes, who sought to shake up the tired movie-theater business by starting a subscription service.
Enter Florida businessman Ted Farnsworth, who injected much-needed cash into the company and introduced the risky idea of lowering the monthly subscription price to an impossibly low $9.95 a month.
The price change helped MoviePass...
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