The enormous influence of online reviews

Consumers are increasingly relying on online reviews to make decisions about where to shop, eat, and do business. Here's everything you need to know: How important are online reviews? For small businesses in particular, they can mean the difference between failure and success. Any small business owner will tell you that social review sites such as Yelp, TripAdvisor, and Angie's List can be invaluable for attracting new customers. In a 2017 survey, 97 percent of consumers said they...