In this Fast Class video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact copy (MECLABS is the parent organization of MarketingExperiments). He uses an email headline experiment that resulted in a 104% increase in leads to illustrate the concepts. Related Resources The Marketer as Philosopher book – 40 Brief […] The post The Implied Value Proposition: Three ways to transform your sales copy appeared first on MarketingExperiments....
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