As technology accelerates so many aspects of life, consumers are expecting the same from their beauty products. Speed, ease, and efficacy are paramount in their minds. IlluminateAI perfected skin-tone matching through the simple use of a phone camera. Sephora, meanwhile, refused to let external social media platforms influence what its consumers discovered, leaning instead into its internal ecosystem and an in-app storefront where homegrown beauty tastemakers create their own...
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