For decades, the business of sports ran on a simple, durable logic: The leagues held the rights, the networks decided what to pay for, and we watched what they gave us. That logic is changing. Women’s sports is no longer a niche or a moment. It’s a market. The Professional Women’s Hockey League is packing arenas, growing attendance 52% in its second season and selling out NHL venues across North America. League One Volleyball spent four years building youth clubs across 28 states...
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