The most innovative retailers in 2025 used technology not to chase trends, but to solve real problems. As tariffs squeezed margins and labor costs climbed, companies scrambled to adapt. Shopify opened its platform to agentic AI shoppers, letting customers purchase directly within ChatGPT. Amazon launched Lens Live to turn smartphones into instant product scanners. Rebel scaled its re-commerce platform into new categories, processing over 70,000 returned products weekly and keeping 25...
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