Many of this year’s travel and hospitality innovators are all about niche experiences and the companies that facilitate them. At a time when companies want to reach more people—and more quickly and cheaply—many of these winners are going deep and narrow, targeting smaller groups of travelers and travel businesses . . . and taking them places they haven’t gone before. Airbnb has added experiences and services to its offerings, even decoupling them from the stay completely (if that’s...
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