‘The ultimate design by committee’: How Pentagram crafted Austin’s new logo

Austin just got its first official branding in nearly 200 years, and it’s an homage to natural springs, rolling hills, and a city that’s emerged as a liberal island in an overwhelmingly red state.  The branding, revealed at a press conference on September 4, includes an official logo for the city, a wordmark, and a set of guidelines for how Austin’s government will show up online. It was designed through a partnership between the Austin-based agency TKO, which handled an extensive...