These Beauty Looks Are Taking Brand Loyalty To A Whole New Level

As the saying goes, "Find something you love and never let it go." Sure, whoever first uttered those iconic words was probably musing about love, friendship, or finding passion in your daily life, but it's definitely open to interpretation. For some, it even includes brands. Brand loyalty is a constant topic of discussion — and for good reason. Why do certain companies strike a cord with us, while others fall flat? "The reason we advocate brands in our lives are the reasons we advocate...