This book cover designer went viral on TikTok. Then his career took off

In 2022, Elisha Zepeda had given up on becoming a designer and was working as a barista at an Oregon bookstore. Today, he’s a salaried book cover designer at Penguin Random House and an in-demand freelance designer—and it’s all thanks to one TikTok video. Zepeda spent four years at California State University working for his school’s marketing department. After he graduated in 2018, though, he faced a problem that’s become commonplace for job seekers today: No one in the design...