In looking up Orthex, which we called "the Muji of Finland," I came across this interesting tidbit in Finnish newspaper Ilta-Santomat. The company's most successful product, released in 1995, is called Jäänalle, and it's still sold today. It's what the Finns call a "freezer box," or what we'd call a food storage container meant to withstand the rigors of freezing. Some 70 million of them have been sold to date; Jäänalle "can be found in more Finnish homes than any other object," the paper...


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