This Instagram-Famous Brand Is Finally Coming To Ulta

Even if you think you haven’t heard of Storybook Cosmetics, you’ve probably drooled over the brand’s game-changing releases on Instagram. That’s because the one-year old indie darling has been kicking out palettes that channel Harry Potter, Game of Thrones and Mean Girls Burn Books, along with Shakespearean and Potter-inspired wand brushes. Each release from the brand is packed with so much artistry and nostalgia that it’s hard not to share on social — and even harder not to want it all. The...