Trump wants to rebrand ICE to NICE. It’s destined to backfire
news via Fast Company - co-design in Design
President Donald Trump’s latest idea to rebrand a government agency could give one of his most disliked policies a much more pleasant-sounding name. That might not work out as planned, though. Trump shared a social media post on April 26 highlighting a woman’s suggestion that he rename U.S. Immigration and Customs Enforcement, or ICE, as National Immigration and Customs Enforcement, or NICE, “so the media has to say NICE agents all day every day.” “GREAT IDEA!!! DO IT....
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