Tubi CEO Anjali Sud is taking over TV by making ‘niche’ the new core

It’s one of the trickiest questions for any leader, especially in times of transformative change: when to follow the herd and when to go it alone. Since taking the reins as CEO of Tubi in September 2023, Anjali Sud has been finding a unique path for the Fox-owned streamer. The biggest streaming services in the world—Disney+, Netflix, Prime—battle for premium content and subscription dollars. Tubi, meanwhile, has gone all in on free, with its on-demand streaming app and library...