Super Bowl 56 will mark the third consecutive Big Game during which GlaxoSmithKline's Tums antacid brand aims to create some "TUMSworthy" moments. Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game--"the heartburn-inducing fumbles, foods and commercial breaks"--and letting Twitter users respond with the #Tumsworthysweepstakes hashtag...
READ FULL ARTICLE »
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!