Super Bowl 56 will mark the third consecutive Big Game during which GlaxoSmithKline's Tums antacid brand aims to create some "TUMSworthy" moments. Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game--"the heartburn-inducing fumbles, foods and commercial breaks"--and letting Twitter users respond with the #Tumsworthysweepstakes hashtag...

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