Understanding Why People Do What They Do

There are few people in the design world more familiar with field research, and the extensive travel that goes with it, than Jan Chipchase. On May 6th, Jan launched what has turned out to be a very successful Kickstarter campaign to publish his most recent book, The Field Study Handbook. There's still time to pre-order a copy of what looks to be a fascinating read, even if field research in the Hindu Kush is not on your immediate list of things to do. Jan is a researcher, writer and...